Provincial Point of View
April 12, 2017
Listening and responding to the needs of my constituents is very important to me
APRIL EXCITEMENT AT THE ROYAL SASKATCHEWAN MUSEUM
April is an exciting month at the Royal Saskatchewan Museum (RSM). The museum was recognized with a special award, visitation has hit record highs, and there are many great events and programs just around the corner.
On April 5, the RSM was awarded the Saskatchewan Tourism Awards of Excellence Gil Carduner Marketing Award for the Saskatchewan Fossil Campaign. This campaign, which led to the selection of the T. rex as a new provincial emblem, successfully reached a number of target markets and resulted in an increase in visitation, website traffic and social media engagement.The RSM saw 139,122 visitors in 2016/17, a 19 per cent increase over 2015/16 and a 28 per cent increase over the ten year average. In fact, this is the highest visitation the museum has seen in 20 years.
“I am so proud of the achievements the Royal Saskatchewan Museum has made over the past year,” Parks, Culture and Sport Minister Ken Cheveldayoff said. “I know that the talented staff at the museum will build on the momentum and continue to positively contribute to the quality of life here in Saskatchewan.”
Read the entire news release here.